The Cricket World Cup 2023 (CWC23) has already smashed digital records at the halfway point of the tournament, with more than 6.6 billion video views recorded. This is a stunning 127% increase compared to the same stage of last year’s ICC Men’s T20 World Cup 2022, and a whopping 314% increase more than the 2019 edition of the ICC Men’s Cricket World Cup.
A record-breaking tournament
With multiple new records being set, the CWC23 is already proving to be an unprecedented competition. For example, the match between India and Pakistan was the most-watched cricket match in history, with over 1 billion viewers tuning in.
The tournament has also been a huge success on social media, with over 1 billion engagements recorded so far. This is a testament to the global popularity of cricket, and the growing interest in the CWC23.
Record-breaking digital viewership
A record-breaking 6.64 billion video views have been registered so far. A stunning 127% increase compared to the same stage of last year’s ICC Men’s T20 World Cup. A whopping 314% increase more than the 2019 edition of the ICC Men’s Cricket World Cup.
Digital records smashed.
The CWC23 has smashed a number of digital records, including:
- Most video views at the halfway point of a Cricket World Cup tournament (6.6 billion)
- Most-watched cricket match in history (India vs Pakistan – 1 billion viewers)
- Most social media engagements for a Cricket World Cup tournament (1 billion)
A tournament for the digital age
The CWC23 is the most digital-friendly Cricket World Cup tournament to date. The ICC has partnered with a number of social media platforms to provide fans with a variety of ways to follow the tournament.
For example, fans can watch live matches on Facebook and YouTube, and they can also keep up with the latest news and scores on Twitter and Instagram.
Meta’s platforms lead the way.
Meta’s platforms, Facebook and Instagram, have seen 4 billion and 2.5 billion views respectively. Reels’ content contributed significantly to this rise, as the average number of fans seeing them more than doubled from the 2022 T20 World Cup.
The CWC23 is proving to be a record-breaking tournament, with digital records being smashed at the halfway point. The tournament is also a huge success on social media, with over 1 billion engagements recorded so far.
The CWC23 is the most digital-friendly Cricket World Cup tournament to date, and it is providing fans with a variety of ways to follow the tournament.